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Since 1969, GOAL Productions’ passion is to make the world a better place by producing great videos.

Today we’ve broadened our capabilities to include all forms of digital content. We’re here to define and enhance your brand with compelling stories that captures an idea and inspires the viewer to action. We collaborate with our clients, do research, develop ideas, design visual campaigns, and execute creative and powerful work.

Digital Stories

3D Drone Titles

LOSSAN

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3D Drone Titles

LOSSAN

How do you make beautiful drone shots even more compelling? How about adding 3D titles to the environment to uniquely engage with your viewers. Here’s an example of us doing just that to our drone footage of the Pacific Surfliner.

Carnival and the Rose Parade

Carnival Cruise Line

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Carnival and the Rose Parade

Carnival Cruise Line

In 2018, Carnival Cruise Line hired us to document their first experience in the Tournament of Roses Rose Parade! This was a special experience for them to showcase their brand new ship, the Carnival Panorama - which made it’s home in Long Beach. After a fantastic Rose Parade experience Carnival reached out to us again to create assets at the naming ceremony of the Panorama!

Your Home is a Sanctuary

LifeSource

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Your Home is a Sanctuary

LifeSource

GOAL produced this video ad promoting the many benefits of installing a LifeSource water system in your home. We provided end-to-end video services for the 2-day production, from concept development, script, actors, product and beauty shots, music track, and editorial.

Hug the Coast

LOSSAN

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Hug the Coast

LOSSAN

This video is part of the Amtrak Pacific Surfliner’s “Hug the Coast” campaign. It offers a bird’s-eye-view of the train traveling through some of the most scenic stretches of the Pacific Surfliner route, from Surf Beach to Torrey Pines. GOAL shot the video with 2 drones in a span of 2 days. We also provided the concept and stylized editing.

GOAL Digital Distribution

GOAL Productions

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GOAL Digital Distribution

GOAL Productions

GOAL has introduced new online video distribution services to get your videos 100K+ views and to get your audience engaged. Reach out to specific demographics and select the desired viewer based on geographic location, age, interests, all to make sure your video communicates and connects.

Distracted Driving Fleet Solution

NoCell

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Distracted Driving Fleet Solution

NoCell

NoCell develops technologies that control and limit the leading cause of distracted driving – the use of cell phones. The enterprise-grade NoCell platform provides driver-specific, customer-defined cell phone usage policy enforcement. This NoCell animated video was created for the startup as an introductory tool to showcase the technology.

2019 Run/Walk

Donate Life

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2019 Run/Walk

Donate Life

We have been working with Donate Life for over 15 years and we asked ourselves “what can we do differently this year?” The concept we came up with was to follow a donor family and a donor recipient as they experience the annual Donate Life Run/Walk. We wanted to share just a couple of the incredible journey’s organ donation can take people on and hopefully encourage someone to register as a donor.

Netafim Testimonial

Pollack PR

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Netafim Testimonial

Pollack PR

D&S Farms is a vertically integrated farm in Atwater, California growing sweet potatoes for the last five generations by the Souza Family. About 10% of the crop is used to make Corbin Vodka, a sweet potato vodka introduced in 2010 by David Souza Jr. GOAL was hired by Pollack PR to provide the production and post-production services for this video. The purpose of this testimonial video was to showcase how the farm uses Netafim drip tape for improved water management.

Composting Authority

Inland Empire Utilities Agency

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Composting Authority

Inland Empire Utilities Agency

The Inland Empire Regional Composting Facility (IERCF) was constructed in 2007 under a Joint Powers Authority agreement between the Inland Empire Utilities Agency (IEUA) and the Sanitation Districts of Los Angeles County (SDLAC). The IERCF, located in the city of Rancho Cucamonga, is completely enclosed to control odors to meet stringent air quality regulations and is the nation’s largest indoor bio-solids composting facility.

Destinations

LOSSAN

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Destinations

LOSSAN

We have been working with the Amtrak Pacific Surfliner for over 4 years now and in that time we’ve chased the train on it’s 351 mile route more times than we can count. Last Fall was one of those times, the flowers were blooming, the weather was gorgeous and the outcome shines through the video. Used during their Fall Campaign – Hug the Coast.

How Do You Socialize?

Living Mail

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How Do You Socialize?

Living Mail

This video compilation was produced as part of a larger interactive direct mail campaign to demonstrate the impact LIVINGMAIL® can have on your business. To watch all of the videos, and to hear the audio messaging: Classic and Modern Methods, Lasting Impressions

Program Freedom Experience

Pollack PR

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Program Freedom Experience

Pollack PR

On January 17, 2018, Mitchell hosted the one-of-a-kind Program Freedom Experience in Palm Springs, CA. The afternoon included a dynamic presentation from Mitchell leaders and partners, as well as hands-on interactions and a chance to network with a robust mix of industry influencers. Our objective with this video was to create a trailer of the event to get people excited about the launch of this new Program.

Gift of a Lifetime

OneLegacy

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Gift of a Lifetime

OneLegacy

GOAL created a feel-good campaign to communicate the positive effects of organ, tissue, and eye donation, particularly in allowing affected families to celebrate the holidays. The video captured messages from donors, recipients and their families. GOAL provided all concept development, pre-production, field production, post-production, and online distribution services.

Be Aware. Be Prepared.

U.S. Army Corps of Engineers

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Be Aware. Be Prepared.

U.S. Army Corps of Engineers

GOAL was hired by the U.S. Army Corps of Engineers to produce a series of videos about flooding in the State of California for the California Department of Water Resources. The assignment includes two PSA’s in English (one shown here), one PSA in Spanish, one 3-5 minute video about the dangers of flooding after fire damage, one 3-5 minute video about the dangers of flooding after drought, and one 3-5 minute video in Spanish about general flooding. GOAL worked directly with the State of California Public Affairs Office to develop a concept for these videos, and provided all pre-production, field production, and post-production services.

Dam Safety PSA

Nevada Department of Conservation

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Dam Safety PSA

Nevada Department of Conservation

GOAL was hired by the U.S. Army Corps of Engineers to produce a PSA in English (one shown here) and Spanish to provide an overview about dam safety and to raise awareness to Nevada residents about the dangers of dams. GOAL provided all pre-production, production, and post-production services to complete the videos.

Chromologic Products Overview

Chromologic

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Chromologic Products Overview

Chromologic

Chromologic reached out to us to create an engaging and informative video that showcased their products. They wanted it to be universal enough to work as a loop on their website and be shown when out at conferences and other events. After taking time to figure out how to create this video, we couldn’t be happier with the outcome.

Hope Has a Home

IUMCH

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Hope Has a Home

IUMCH

Learn about the legacy of Indiana United Methodist Children's Home as told through the eyes of former residents. The impact this institution made on the lives of those who lived there is astounding, and their stories will tug on your heart strings. This short video is an excerpt from a 30-minute video.

The 30-minute documentary was aired on the local PBS affiliate in Indiana, and was nominated for two regional Emmy’s for Nostalgia Program – Program/Special/Series and Crafts: Editor – Program.

A Family Transformed

OneLegacy

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A Family Transformed

OneLegacy

When Craig Hostert was diagnosed with an autoimmune kidney disease, his wife Kathleen donated a kidney to give him a second chance at life. After a successful transplant surgery, the Hostert’s became ambassadors in the transplant community. When Craig’s kidneys failed again 14 years later, his son Justin stepped in to save his father’s life again. This is the story about a family with an extraordinary bond.

Ride the Train to Del Mar

LOSSAN

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Ride the Train to Del Mar

LOSSAN

One of our specialties at GOAL is having the ability to get great, usable man-on-the-street interviews or testimonials. This is an example us going out to an event, the Del Mar Racetrack, to get non-actors to speak on camera about their train experience.

Origins and Destinations

Foothill Transit Authority

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Origins and Destinations

Foothill Transit Authority

GOAL worked directly with Foothill Transit Authority (FTA) to develop a video to inspire and unify FTA employees and contractors. After an initial meeting with the FTA Marketing Manager, GOAL developed a treatment and script that highlights the unique culture and rich history of the organization. The story is told through interviews, a day-in-the-life snapshot of a rider, and unique transitions. GOAL provided all pre-production, production, and post-production services to produce the video.

A Journey of Wastewater

City of Redding, CA

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A Journey of Wastewater

City of Redding, CA

GOAL produced this video for the City of Redding to educate residents about wastewater treatment and the storm drain system in Redding. Our story takes the viewer on a journey that follows the flow of water from our homes and ends in the Sacramento River, the source of Redding’s water supply. This video is being shown at schools, community organizations, senior centers, and on the City’s website and Facebook page.

Think Before You Flush

City of Redding, CA

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Think Before You Flush

City of Redding, CA

The City of Redding hired GOAL to produce a public service announcement to teach residents that seemingly harmless actions can prove to be significant to the wastewater treatment process. GOAL decided to take a light hearted approach to this assignment, casting a toilet as a trash can. This video is now being shown on local television and within movie theaters in Shasta County, California.

Protecting Your Ass from Harm

American Humane Association

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Protecting Your Ass from Harm

American Humane Association

GOAL produced this fictional webisode as part of American Humane Association’s “Protecting Your Ass From Harm” media campaign. By casting human actors in the roles of animal actors, we used humor to convey the importance of having AHA’s representatives on set during production.

No Animals Were Harmed

American Humane Association

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No Animals Were Harmed

American Humane Association

GOAL has been servicing all of AHA's Film & TV Unit's video production needs since 2003. This trailer was produced to influence film and TV industry professionals to take action by registering their productions with AHA’s Film & TV Unit in order to receive the “No Animals Were Harmed” end credit.

Techline HCVXR

Netafim

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Techline HCVXR

Netafim

As the world’s leading irrigation company, Netafim drives mass adoption of smart irrigation solutions to fight scarcity of food, water and land. GOAL provided animation and editorial services to depict the benefits and functions of the Techline HCVXR Dripline.

Wild Wing takes the Train

LOSSAN

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Wild Wing takes the Train

LOSSAN

“Hi GOAL Team! We’ve got Wild Wing for 2-3 hours as part of our sponsorship with the Anaheim Ducks. What video can you make showcasing Wild Wing using our train?” says our clients at LOSSAN. Here’s the video we conceptualized, shot, and edited.

Feature Films

Shadowboxer Films

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Feature Films

Shadowboxer Films

While GOAL focuses on non-fiction productions, Shadowboxer Films was established by Robert Ballo as an outlet for producing fictional content. Robert Ballo has delivered over thirty made-for-television movies to the Lifetime Network and Lifetime Movie Network. Shown here is a compilation of a few of our Lifetime feature films.

Recruitment Video, Water Smart

Inland Empire Utilities Agency

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Recruitment Video, Water Smart

Inland Empire Utilities Agency

The Inland Empire Utilities Agency (IEUA) is a regional wastewater facility located in the Inland Empire. GOAL has been working with them since 2016 and produced this recruitment video as a fun and inspiring way to entice future employees. It is a great example of how our team utilizes non-actors/working professionals to tell a story.

The Storytellers

DOERTE LINDNER

Accountant

DOERTE LINDNER

Accountant

Doerte provides the agency with fiscal support, reporting, and control. She gives GOAL valuable insights in our big-picture projects and day-to-day operations. Prior to working with GOAL, Doerte was the Project Manager for Citibank and Branch Manager for City National Bank serving local businesses and high net worth individuals.

Doerte is also an Olympian! She was an Olympic Athlete at the 2000 Summer Games in Sydney, Australia, where she won the bronze medal for diving in the 3-meter springboard event.

Doerte enjoys spending time with her family, working in the garden and being active hiking, riding her bike or doing yoga.

ROBERT BALLO

President

ROBERT BALLO

President

Robert Ballo is an award winning Producer and Director of Photography who brings 35 years of industry experience producing video content for corporate communications, feature films for television, and documentaries. His work has been featured online, as well as ABC, PBS, TBS, the Discovery Channel, and Lifetime. Robert joined GOAL Productions in 1982, and assumed ownership of the company in 2000. In addition to his video work, Robert served as an Associate Professor of Practice at University of Southern California’s School of Cinematic Arts for 20 years. A graduate of USC himself, Robert is a member of the Academy of Arts & Sciences.

When Robert is not out in the field he can be found skiing anywhere there’s snow, writing and reading poetry, and taking care of his pigs and sheep.

Bill Moldt

Director / Cinematographer / Editor

Bill Moldt

Director / Cinematographer / Editor

Bill Moldt is a creative director, cinematographer, and editor based in the Los Angeles area. For over 18 years, his work includes award winning narrative films, music videos, stop motion animation, commercials, documentaries, training and marketing videos. An avid hiker, private pilot, and technical tinkerer, Bill also holds a Bachelor’s degree in Computer Science, studied at Vancouver Film School, and is a certificated Commercial Remote (drone) Pilot.

Joshua Butler

Director / Editor

Joshua Butler

Director / Editor

Joshua Butler has over 25 years of experience as a film and video director-editor and has mastered all the skills to take a production from prep to completion. He has directed and edited over 100 hours of original content for film, television, web, streaming, network, nonprofit and social media. In addition to editing 8 network pilots—all of which were picked up to series—his long-form documentary PAUL MONETTE: THE BRINK OF SUMMER’S END won the Audience Award at the Sundance Film Festival. Joshua has made short and long-form content for The Tonight Show starring Jimmy Fallon, Funko Pop, FX Networks, MTV, FOX, the CW, NBC, CBS, ESPN, and Netflix. Joshua is also a creator of multiple videos for TikTok, Facebook, Instagram, Twitter, LinkedIn and many other social media platforms and has served as social media manager for multiple influencers.

Nicole Layson

Line Producer / Production Manager

Nicole Layson

Line Producer / Production Manager

A West Virginia native, Nicole Layson received her degree in Theatre from the University of Tennessee at Knoxville, where she acted and directed countless plays. She continued her acting career in Los Angeles, CA, and became a member of SAG/AFTRA after playing various roles in independent feature films. While on set as an actor, Nicole fell in love with what happens behind the camera, which led her to pursue a Film Degree from the Los Angeles Film School. She then wrote, produced, and directed her own award winning short films and began working in production. Within two years of finishing her film degree, she had production managed and line producer multiple television series and feature films. She has also produced numerous music videos, shorts, and commercials. In addition to her production experience, Nicole has taught Production Management at the Los Film School and continues to teach Producing at Santa Monica College and UCLA.